Logo TV Becomes Premium Sponsor 2006-05-16  Media Center  Contact Info  Press Sign Up  Logo Download  Press Releases  Archived Articles We are pleased to announce that Logo, MTV Network's one-year-old cable television channel for the lesbian, gay, bisexual and transgender (LGBT) audience, has become a Premium Global Sponsor of the 2006 Chicago Gay Games. Logo's sponsorship will include advertising, production, special event and online promotions, and support of the Gay Games by Logo talent. "In just one short year, Logo has become one of the most recognizable brands within the gay and lesbian community," said Brenda Schumacher, Gay Games Director of Broadcast. "We are thrilled to partner with Logo to tell the powerful stories of our community through the lens of sports, culture, celebration and the legacy of the Gay Games conveying our message of Inclusion, Participation and Personal Best™." Schumacher and Gay Games Vice Co-Chair Tracy Baim negotiated the relationship with Logo. "Logo works to connect with our audience in an authentic way and the real stories of athletic achievement are among the most powerful of all," said Lisa Sherman, Senior Vice President and General Manager of Logo. "The Gay Games has played a critical role in the LGBT community's history since it was founded in 1982. For Logo, the remarkable stories of the participating athletes, artists and their fans, families and friends make the Gay Games an important part of our 2006 programming." Promotional spots about the 2006 Gay Games and Logo’s involvement as a sponsor and partner will begin running this month on Logo, at LOGOonline.com and our website. About Logo LOGO, MTV’s new ad-supported basic cable channel for the lesbian, gay, bisexual and transgender (LGBT) audience, launched June 30, 2005 with more than 1,000 hours of programming content and is currently available in more than 20 million homes across the United States. Programmed with a mix of original and acquired entertainment that is authentic, smart and inclusive, Logo features more than 300 lesbian- and gay-themed feature films, an ongoing documentary series, newscasts tailored for the gay and lesbian community and quality original shows and specials. For more information, visit www.LOGOonline.com.
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