Who are the Consumers of Online Reviews?
Today, there are thousands of business review sites and the fact that new sites keep emerging means that there is an essential service they are offering. With the internet available all over the world, reviews posted about a business become available to a global audience. Reviews are taken very seriously by customers and the majority of shoppers today will not make a purchasing decision before reading a review. The kind of info that people search for online is really widespread. People visiting a new city or country will naturally read whatever reviews they can get about the airline they intend to use and the hotel they will stay in. That is the reason why sites like TripAdvisor get millions of visitors each day.
Besides hotels and airlines, some other businesses that are heavily reviewed include guest houses and medical practices. Before a customer makes a decision whether to do business with a particular company, many are reported to read as many as 10 reviews. For the US and Canada, the heaviest users of online reviews are people in their 40s and if your business targets people in this age group you’ll be invisible to them unless there are reviews on your business.
They also write reviews
While most people read reviews written on review sites, a good percentage also write reviews. While the percentage of writing consumers is lower than the readers, it is still a sizeable number and research shows that it could be as high as 25%. The biggest contributors are people in their 30s and they could either post their comments on review sites or on blogs. Again, hotels and holiday destinations are the most reviewed businesses. Reviews also cover a really wide range of businesses and goes on to include reviews of books, movies and electronics.
The weight of reviews
When you consider that more than 90% of people base their buying decisions on reviews they have read, the importance of reviews cannot be emphasized enough. Whatever promotional efforts a company makes might count for nothing if it does not have a good amount of positive reviews. For most people, the experiences of past customers are the best indicator of the services offered by a company.
While positive reviews are great and desirable, a mixture of both positive and negative reviews works just as well. In fact, some companies have been able to turn negative reviews to their advantage.…
Tips for Dealing with Online Reviews
Tips for Dealing with Online Reviews
The modern business needs to have an online presence for it to succeed. But whether you maintain an online presence or not, it is important to remember that people will always discuss your business and it therefore helps that you are also present to give your opinions when people talk about your business.
Joining a business review site benefits a business in very many ways. Of course we always want people to post positive reviews but the reality is that an occasional negative review is inevitable. Reviews are taken very seriously by other customers and whenever your business is reviewed you need to think carefully about how to respond.
Decide whether you need to respond
While you must make every effort to respond to customer reviews, sometimes it might not be necessary. If, for instance, you have received many positive reviews, responding to each and every review might actually hurt your business. You’ll not only be creating an un-called for information overload but some clients might actually view those reviews suspiciously. Negative reviews can certainly hurt a business and you also need to make a sober decision on whether to respond or not. If a complaint has been raised by a regular commentator or customer, such complaints should be addressed. You must also respond when the complaint is raised on a popular site where it will be read by many current or potential customers.
Some reviews however are best ignored. If, for instance you can tell that the complaint has been manufactured by your competitors or some disgruntled employee, responding to such a review could do more harm than good. If the writer of the review uses clearly abusive language or publishes the comments on one of those low quality and obscure sites, such reviews should also be ignored.
What should your response contain?
Once you decide that you are going to respond to a review, you need to take time to craft a response that won’t hurt your business. If you are the victim of a negative review, your response must never be negative. Start by introducing yourself to the reviewer and thank him or her for not only using your business but also for the feedback. Offer a sincere apology and also explain the situation as you understand it. Since the client got a less than satisfactory experience, offer some remedial action if possible. If, for instance, you are hotel owner and the client has complained about the quality of food on a particular day, explain what the problem could have been and assure the client that this is not always the case. Inviting the customer to visit you again (and probably offering a free meal) could resolve the issue.…
Update to Subscribers
We are no longer allowing links within the articles. Please feel free to continue sending your stories and we post them on our blogs, just without a follow link to your website. Thanks for understanding and have a great memorial day weekend.…
Local Online Directories
Why Your Business Should Be In Your Local Online Directory – While there are many options available for advertising a business, listing in a local business directory is one of the most cost effective ways to reach a clearly targeted audience. In terms of cost, it is nowhere close to what you need to pay to run ads on radio, TV or the print media yet the returns in investment are huge when you list in an effective directory. The kind of investment required for an effective online presence might be out of the reach of a small business or a start-up. Listing on a local business directory is however so cheap that almost anybody can afford it. You do not even need to create a website or hire the services of specialized internet marketers to start seeing results. In fact all you need is a profile of your company with details on history, the goods or services you offer and profiles of your staff. Such details are usually all a potential customer would need to decide whether to contact you or not.
While the internet is full of useful info, it’s also a jungle full of people offering similar and even identical goods and services so that getting noticed will take extremely hard work. When you list on a local business directory however, you target the potential customers in your specific region and this is certainly more effective than targeting a global audience who might never need your services. The possibility of getting referrals – Most successful businesses depend on repeat customers and it is always great idea to get one of your satisfied customers to refer you to their circle of friends. By registering your business with an online directory, you make it possible for your customers to share info about your business with their friends. This is certainly important today when you consider the kind of time people spend on social media. Listing in a local business directory also immensely enhances your chances of being discovered and getting indexed by the search engines. This is so because search engines use info found offsite for the generation of area-specific search results. If your business already has a website, listing in a local online directory will increase your chances of getting inbound links. If you are a popular provider of a certain good or service, other people will seek to get linked to your site especially if it is viewed as an authority site. This not only increases your chances of getting good search engine rankings but will be evident in your company’s bottom line in a short while. This month our reviews go to a couple professional service companies, S.N. Cleaning INC and Dependable Carpet Care – Both are carpet cleaning company’s and use the same exact equipment. Judging by the information on their websites both are about the same size. They both have the same type of online reviews. You know everything about these two company’s were the same besides their name and the fact they are over 2000 miles away from each other. Our point we are trying to make is just because a company says they are great, let the reviews from past customers tell the real story.…
This Months Reviews
Reviews are an important part of business. On both sides of the ball it helps the customer to find good reputable company’s when wanting to purchase a product or services. If the company has a bad reputation reviews are a perfect way to determine this. Some reviews may be made up to damage a company. This too can be rebuked, if there are many good reviews to go along with one or even two bad reviews, a smart person can see what’s happening. If the company is a bad company trust me they will have plenty of bad reviews and maybe some made up good ones. It’s a system that is very hard to cheat.
On the other side, reviews help the business owner when capturing an undecided customer. A company that takes the time to ask for reviews from their customer may take time in the beginning but will pay off very dearly in the end. There are many places to leave reviews like Angies list, City Search, Google Plus, Yelp and many more. Some people set up review sites like the one you’re on right now.
This month we have two company’s we’d like to review. The first company is a little company specializing in the best tasting Pies. One of Chicago’s very own we are proud to give a five star review to Hoosier Moma Pie Company. All their pies are made by hand and they take great pride in the ingredients. They have been making pie for over 8 years and the recipe is passed down from a long line of professional pie makers. Having two locations one in Chicago and the other in Evanston we are just a hop skip and jump away. Visit us online for some free recipe’s and maybe just to say hi.
Apple Pie was always my favorite as a kid. I remember my grandma’s apple pie and then my mothers same recipe much later in life. There’s nothing better than a slice of warm Apple Pie with a scoop of vanilla ice cream.
Our second review goes across the country to a Spokane Heating Company we accidentally ran into. I was visiting my parents and their furnace went out. It was in the middle of winter and very cold out. My parents are both elderly so there was some concern on how this would effect their health. Thinking to go put them up in a hotel until someone could get over and fix it we called a company. The owner answered the phone and ensured me he could come right now. He showed up within an hour and diagnosed it.
The news wasn’t good, one of the main boards had gone out and it would require a $600 repair. I was very surprised when he said he understood with the cold weather this would need to be done right away, if he could run back to the office and grab the necessary parts he would fix it that day. Astonished over his nice personality and great customer service, it didn’t end there. He was back within another hour then had it fixed within a total of 3 hours. Did I mention this all took place on a Sunday. He joked about how if he hurried he would make it back to catch the last five minutes of the football game. What a sweetheart!!…
Benefits of referring online reviews
Every survey posted online by a client is a type of promoting for your business. Your name and item are presented to peruses, expanding their attention to who you are and what you do. Online surveys spread numerous more organizations than other media sources ever would – including numerous little organizations. They can give the sort of mass introduction that you may never have the capacity to manage the cost of through conventional advertising channels.
Enhanced web crawler results
Audits can likewise impact web internet searcher results. Web indexes, for example, Google consider how often your business name is said in surveys. In case you’re specified a great deal of times, you’re prone to seem higher in the list items for a specific sort of business than one that isn’t checked on all the time.
Useful feedback and proposals
Some online audits might raise concerns or propose enhancements identified with your business. This can be a decent chance to determine a client’s issue and/or enhance business hones. All things considered, a number of the clients who bring worries up in online audits would at present grumble about your business to other individuals, regardless of the possibility that they didn’t post a survey. At any rate if the grievance is distributed where you can see it, you have the chance to address your client’s worry and react openly, on the off chance that you feel this is important. Numerous clients likewise have great proposals about better approaches to do things, or new items that you could offer, so audit destinations can be a free wellspring of incredible business thoughts. You can find Best company reviews online.
A nearer association with clients
In the same way as other different types of social networking, online audit destinations allow you to build up a nearer association with your clients. You’re prone to get the opportunity to peruse surveys from a scope of clients, a large portion of whom may not generally let you know their assessments of your business. You can likewise answer to both positive and negative audits, exhibiting that you’re occupied with what clients need to say. Numerous clients appreciate knowing the individual behind the business, and might turn out to be more faithful to you subsequently.
A nearer association with clients
In the same way as Best company reviews, online audit sites allow you to build up a nearer association with your clients. You’re prone to get the opportunity to peruse surveys from a scope of clients, a considerable lot of whom may not generally let you know their sentiments of your business. You can likewise answer to both positive and negative surveys, exhibiting that you’re occupied with what clients need to say.
Client surveys/testimonials have dependably could possibly impact other individuals’ methodologies towards a business/item. Before, these surveys were interconnected for the most part by listening in on others’ conversations. Be that as it may, the web has given client audits mass inclusion. A large number of clients now post audits of merchandise and administrations on sites, online journals and other online networking. What’s more, a large number of individuals read them. Research demonstrates that positive online audits expand the likelihood of clients utilizing your business, while negative surveys decrease it.…